Starting a retail brand has never been more achievable. The Internet makes the tools, inventory, customers, marketing & logistics more accessible than ever.
But…just because the barrier to entry is low does not mean that success is any more achievable. There are infinite numbers of online resources, but it’s hard to separate the signal from the noise. Sometimes a well-edited book can be a much more accessible resource.
With that in mind, here’s our list of the best books on ecommerce for entrepreneurs.
Best Books on Ecommerce for Entrepreneurs
Here’s our list (all images are clickable)…
The Everything Store: Jeff Bezos and the Age of Amazon
Amazon is the undisputed king of retail. There are tons of lessons to learn from them. For example – you don’t have to start with everything. Amazon starting with books.
The Thank You Economy
Excellent book on making customers for life.
Starting an Online Business All-in-One For Dummies
Classic for every field. It’s simple, straightforward and will point you in the right direction.
Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business
Very tactical with specific instructions on ecommerce best practices.
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
This was the first book to really show the power of the Internet and the “solopreneur” – there are tools and tactics to achieve scale without pulling 80 hour weeks.
Lessons from a fast-growing fashion brand.
Delivering Happiness: A Path to Profits, Passion, and Purpose
Zappos was a pioneer in ecommerce along with Amazon. Great exlorations on what customers expect from an ecommerce store – and what you can do online that you can’t with a physical store.
Reengineering Retail: The Future of Selling in a Post-Digital World
Thought provoking book.
eBay Business All-in-One For Dummies
Great introduction to the “multi-platform” approach to ecommerce.
What’s missing here? A good book guide to Amazon FBA and ecommerce. For that…you’ll have to check out the Kindle store for up to date information. That world changes too fast for traditional publishers.
Other Recommended Online Resources
Now – books are great to start your strategy. But usually the tools & tactics change too fast for book publishers. Here’s a roundup of useful non-book ecommerce resources –
- Choosing The Best Ecommerce Platform (w/ quiz)
- Developing an Ecommerce Marketing Strategy
- Advantages & Disadvantages of Shopify
- Setting up an Ecommerce Store with WordPress
There’s no money in an idea, so make sure that you actually get started once you have an plan of action. Do your research, pick a market and enjoy the power of the Internet to connect goods to more people than ever.